Since being interviewed in 2009 about how we help our clients but are never “stuck behind a desk“, we have continued to walk the talk of virtual workspaces – it is really just the most practical solution for many of us in contemporary organisations.* Since we are not at all shy about our adventures in…
Tag: market analysis

Channel 9 Melbourne: ‘Cash lure’ for older workers
This report was the lead item on the Channel 9 6pm news bulletin in Melbourne on Wednesday 18 April 2012. The article drew on ThinkEvans research into the changing nature of working life, including the dramatic rise over the last decade in workforce participation by women 55-64 years. The ThinkEvans analysis looked at data from…

Vive le revolution!
We are big fans of the ‘marketing chick’ (of unknown gender) who lurks on the team of our local pub. How so? Point 1: the pub will gear up and ‘celebrate’ at the drop of a hat, and show no signs at all of the sentiments found elsewhere (say, around a randomly selected stockmarket over…
Goodbye ‘Mary Wells’
Client: Contiki Holidays (Australia) Task – Strategy Update: Review of 2006 census and historical data and reconstruction of client typographies for target client group. Effectively since its inception, the Contiki brand has centred its marketing strategy around a conception of women 18-25 which was iconically based in the women typical of the times – known…
The future of fragrance
Client: The Nuance Group (Australia) The Future of Fragrance: Australian Experiences A strategic analysis of the evolving structure of the market for fine fragrances in Australia, tracing the impact of changes to importing legislation in Australia and consequent realignment of costs structure and market shares. The main take away spoke to the fundamental shift away…
The agency ‘lucky dip’
Client: Contiki Holidays (Australia) The ‘lucky dip’ to find an open-minded, positive, well-informed travel agency Task – conduct “mystery shopping” or blind interviews to assess the extent to which travel agencies correctly promote and sell Contiki products.
Industry self-regulation
Client: Australian Communications Industry Forum (now Communications Alliance) Achieving Effective Self-Regulation in the Telecommunications Industry A broad platform for reform, this 4 month study consulted all participants in the work of ACIF, consumers, industry and government officials alike, in order to architect a new approach to self-regulation. With more than 80 reform recommendations, the final…